top of page

The New Normal 

Coastal cities are key to humanity's future. Today, 2.4 billion people or 40% of the world's population lives in coastal cities, and by 2050, projections point to an increase of over 50%. This entails great challenges: coastal cities grow at unprecedented speed, creating or exacerbating social and environmental problems such as, inequality, biodiversity loss, pollution, plastic waste, and water and food scarcity, which are all amplified by the—rapidly, changing Climate. It is precisely in the coastline where the impacts of a variable climate hit first and hit the hardest. It can also become our first line of defense, the places where we build resiliency. 

The scenarios for coastal cities are increasingly complex, they require new paradigms and solutions. Local innovation, connectivity, emerging green economies and technological developments are guiding the collective responses to global challenges through the articulation and amplification of the impact of networks, therefore, Cities need to be able to rethink radical solutions that are intergenerational, perpetuity, low carbon, nature-based, equitable, resilient and driven by circular economies, effective governance, collective action and the involvement of citizens.


Linking people and Nature across North America

What is Baja to Bering?

Functional and operative Network of coastal cities throughout the Western Pacific region committed to a low carbon, nature embracing, green economy pathway with a common Vision to be + prosperous, + sustainable, + inclusive and + resilient.


Collective Movement embraced and integrated by key societal sectors: citizens, companies, governments, entrepreneurs, social innovators, academia and organized civil society, all of whom will be the transformational force for a paradigm shift.


A Regional Action Framework that seeks to scale-in, scale-up and replicate the efforts and initiatives to address common threats, regional challenges, and emerging opportunities, amplifying their impacts and results, decreasing disarticulation and enhancing trust and collective impact.


Innovation & Knowledge Hub a community of share, collaboration and practice—where academia, governments, non profits and entrepreneurs across the B2B, will be able to share best practices, as well as incubate and accelerate green sustainable businesses and societal solutions.


Regional Think-Tank with a scalable view and mandate that’ll allow governments to identify and address the root causes of some of the greatest challenges facing the B2B region and the globe—ecological destruction, social exclusion, and a changing climate. Through joint research, analysis and knowledge sharing, it’ll identify and champion sustainable solutions for the region. 


A Compass and Dashboard, that’ll chart a desired and desirable sustainable future and the means to measure progress—in order for key actors of each city to be informed, to measure and take responsibility for their social and environmental impacts, by reporting to a scalable platform aligned to the SDGs.

bottom of page